Case study Three

We engaged with a pre revenue B2B European fintech founder who was achieving great traction but was concerned that the balance sheet runway may not last to execute the opportunity set. 

Having attracted a group of angels at pre-seed and seed stage, she was finding it difficult to attract bigger tickets and felt that she was not yet ready to work with the venture capital sector. 

During the discovery phase, we established that the founder’s personal brand profile and content creation strategy was weak and the lack of personal narrative was placing undue focus on the company itself which was not yet revenue generating but still highly reliant for execution upon the founder. 

#1 Noting that early stage raise activity in Europe remains challenging, we decided to launch a multi phase campaign starting with a 7 day feasibility phase with a sample of investors to assess demand and fit. Starting here meant we could mitigate some of the risk of devoting mutual time & resources to the project. 

#2 70% of our sample were positive to the firm but were concerned that the founder was somewhat invisible and hard to ‘read’ We moved to a capital raise readiness phase focused on creating a clear, concise & compelling personal narrative followed by a suite of Text, audio and video collateral. We then overhauled her LinkedIn profile, suggested new connections and built a 90 day content posting calendar. We also helped her attract podcast and speaking engagements. Finally her VDR was updated so that due diligence could be more easily carried out. 

#3 As her profile quickly grew, we added in a VA so she could manage and multiply her PR activities and stay on top of her inbound traffic. We then organised a digital and live roadshow of investor meetings over a 30 day period, 16 in total from over 150 reach-outs by our team. 3 families decided to proceed with an equity investment totalling mid 7-figures which created 2.5 years of runway at current spend levels. Each new investor had personal prior experience of the fintech sector & were able to make introductions to potential revenue generating partners.